After more than twenty years at the highest level of professional football, Patrice Evra has seen supplement trends come and go. He's seen the bold promises, the shortcuts, and the products that look impressive on the shelf but deliver very little where it matters.
So when he first encountered KURK, the conversation didn't start with contracts or campaigns. It started with questions.
Questions about formulation. About absorption. About why this approach is different from everything he'd seen before.
The questions that changed the conversation
Patrice spent time with our team understanding what sits behind KURK—the plant-derived micellar technology, the transparency around ingredients, the long-term thinking that drives every decision we make.
Most curcumin supplements use standard turmeric powder or basic extracts. The problem? Curcumin is notoriously difficult for the body to absorb. Traditional turmeric capsules and tablets deliver only a fraction of their active ingredients into the bloodstream.
KURK takes a different approach. Our liquid formula uses plant-derived micellar technology—the same principle your body already uses to absorb fats and fat-soluble nutrients. By wrapping curcumin in tiny plant-based micelles, we achieve significantly better absorption than standard turmeric supplements. No synthetic emulsifiers. No unnecessary fillers. Just a delivery system designed to work with your body, not against it.
That distinction mattered to Patrice. After years of being handed supplements with little explanation, he wanted to understand why something worked—not just be told that it did.
"I believe in this product and in the approach behind KURK."
More than an endorsement
What makes this partnership different is the nature of Patrice's commitment. This isn't a paid sponsorship—he's investing his own money in KURK, joining our existing investors including Tom Hardy, Tinie Tempah, and Bill Moss, founder of Macquarie Bank.
At 44 and now training in MMA, Patrice's approach to what he puts into his body has evolved considerably from his playing days. He's moved away from the high-volume supplementation that was standard in professional football—at the peak of his career, he was taking 38 pills a day—and now prioritises quality and transparency over quantity.
"My biggest investment since I retired is investing in my body."
His mission extends beyond his own routine. Patrice wants to help the next generation make more informed choices about supplementation.
"Today I think my role is to make sure the new generation understands—don't take shortcuts. When you use natural stuff, that's the best way to do it."
What makes KURK different
For anyone discovering KURK for the first time through Patrice's involvement, here's what sits behind the product.
Plant-derived micellar technology—KURK's liquid curcumin formula uses a plant-based delivery system that mirrors the body's own absorption processes, achieving significantly better absorption compared to standard turmeric powder.
No synthetic shortcuts—many curcumin brands use synthetic emulsifiers like polysorbate 80 to boost absorption numbers. KURK uses only plant-derived ingredients. It's a harder path to formulate, but it's the right one.
Transparency as standard—from sourcing to formulation, we share what goes into KURK and why. Our co-founder and Chief Scientific Officer, Dr. Harry, and food scientist Hannah Ratcliffe lead a team that prioritises quality at every stage.
Liquid, not capsules—a liquid format isn't just more convenient. It's fundamental to how KURK's micellar technology works, allowing the active curcumin to be properly encapsulated and ready for absorption from the moment you take it.
Built for people who ask questions
Patrice Evra could have put his name to any number of supplement brands. He chose the one that answered his questions honestly and invited him to look deeper.
That tells you something about the product. But it also tells you something about the kind of person who gravitates towards KURK—someone who's done with shortcuts, sceptical of big claims, and willing to invest in quality that's built to last.
"Give players safer, natural tools and many will choose them."
We think that principle applies well beyond sport.
KURK is a food supplement containing curcumin. Food supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle. If you are pregnant, breastfeeding, taking medication, or under medical supervision, please consult your doctor before use.
